511 10th Avenue North Humboldt, IA 50548 515-332-2222

About Northland Auto


We love being unique and offering top notch service. We enjoy what we do for a living and truly care about our customers. Whether that be helping you buy your next vehicle, helping service your car to make it safe and reliable, providing top notch transportation services, creating the custom sign or logo for your business, or simply selling you that scoop of minnows that catches a jaw dropping Walleye!! Were here to help and make your experience as pleasurable as possible. We look forward into helping you on your next step, so feel free to stop in and meet our friendly staff here at Northland Auto.


We're committed to providing you with the highest level of service, so you'll always choose us for your next auto purchase or adventure!!

For most people, purchasing an auto is not fun or convenient. So, we want make the process as easy and enjoyable as possible for you. We genuinely care about your car and your experience, and it shows. Our first-time customers continually become our long term customers time and time again, choosing us for all their auto and specialty needs.

We may not be related, but you'll feel like we're  family.


Northland Auto and Marine of Humboldt is locally owned and operated by Preston Peterson and his wife Jadie Peterson(Gronbach). Preston was not a born resident of Humboldt but was raised in Humboldt when his family moved to town in 1999. He grew up going to Humboldt schools where he excelled in education and athletics. Preston has been working in the auto industry since 2009, when he started working for Kemna Motor Company out of Algona. Preston worked for Kemna until November 2011 when he became owner of Northland. Preston is married to Jadie(Gronbach) and have three lovely children, Brynlie, Colin, and Ty. Preston is the son of Rod Peterson and LaDonna Thompson. Preston is also the oldest of 3 boys in the family (Curtis and Spencer Peterson). In his free time, Preston enjoys spending time with the family and still has not shied away from the sports scene. Preston is a member of the Humboldt Country Club, plays in softball leagues around the area, but doesn't shy away from any sport you challenge him to.

Jadie is a local woman that has lived in the community all of her life. Jadie as well went through the Humboldt school system and eventually carried her schooling through NIACC in Mason City where she earned a degree as a Registered Nurse. Jadie stays very busy helping out at Northland as well as working some rotations at the Humboldt hospital. Jadie is the daughter of Jim and Judy Gronbach. She is 1 of 4 daughters (Jackie, Jill, and Josie). Jadie loves spending time with not only her three wonderful young children, but all of her family and friends as well.